Stop Waiting for Clarity. It’s Not Coming Until You Take Action.

She was all in. Payment made.
Show title confirmed.
We had her artwork, her intro script, and a timeline for launch.

And then… silence.

I sent a follow-up email:
“Just checking in—do you need anything to move forward?”

Her response?

“I just want to make sure I have the right mic”
“I’m still designing the right setup I need my backdrop to be cute”
“I need to have the right guests lined up before I record.”
“I want it to be perfect.”

Perfect is a lie dressed up in productivity. It’s fear, wearing your favorite lip gloss. And honestly? Perfect, can go sit down somewhere. We’ve got things to build.

I see it all the time. And if I’m being honest?
I’ve been there too.

But here’s the truth:
This isn’t about logistics. It’s about visibility resistance.

Because launching a podcast isn’t just about tech and talking.
It’s a commitment to your voice, your message, and your consistency.
It’s a visible declaration that says, “I have something to say, and I’m willing to be seen saying it.”

And that’s terrifying for a lot of us. Especially for women.
Especially for high-achieving women who are used to getting it “right” behind the scenes, where it’s safe.
Because the moment you publish, you’re open to being judged, misunderstood, or even ignored (don't worry, those people aren't your audience anyway, so keep it moving). 

But more than that?

Visibility creates pressure.
To live up to the version of yourself you’re putting out there.
To lead when you’re still figuring it out yourself.
To show up consistently even when life gets messy.

Visibility means letting people witness the process, not just the polished result. It’s not about showing up flawless—it’s about showing up real, in the thick of your becoming.

So yes, launching a podcast can feel like too much.
Because it asks more of you than you expected.
It’s not just about “showing up weekly.” It’s about showing up strategically.

Here’s what I mean:

Consistency isn't just about posting episodes on schedule.
It’s about consistently:

• Sharing a clear message that reflects your expertise

• Building trust with your audience and guests

• Creating content that brings in leads, not just listeners

• Becoming the person people refer to when your name isn’t in the room

That’s real ROI. But the internal returns come first:

• Clarity in what you’re here to say

• Confidence in how you say it

• Commitment to showing up like the authority you already are

We have this idea that clarity is something we wait for.
Like it’s going to show up in a quiet moment with a cup of tea and say,
“Okay sis, now you’re ready.”
But clarity doesn’t come before the mic. It comes after you press record.
It’s not a prerequisite—it’s a product of motion.

The truth? Clarity is earned through action.
You get clearer by doing.
By fumbling through the first take.
By listening back and saying, “Oop—not that, but maybe this.”
By showing up again and again and letting your message evolve with you.

You don’t find your voice and then start using it.
You find your voice by using it.

Then come the relationships.
Then the visibility.
Then the leads and opportunities.
Then the revenue.

But none of that happens without the first episode.

So if you’re waiting until you “figure it all out” to start your podcast—
You’ll be waiting forever.
Start messy.
Refine as you go.
Clarity is not the starting line—it’s the reward for showing up.

So if you’re standing at the edge of the launch thinking,
“I just need to fix one more thing…”
Take a breath.
Then press record.

Because perfection doesn’t build authority or clarity—publishing does.

If you’re in launch mode—or stuck in “almost”—this week’s action plan is simple, but powerful:

1. Record a rough draft episode.
   No pressure, no perfection. Just practice saying the thing you’ve been holding in your head. You don’t have to publish it (yet)—you just have to prove to yourself that you can hit record.
   

2. Write down what felt good and what didn’t.
   What flowed? What felt awkward? Don’t judge it—observe it. That reflection is where the clarity lives.
   

3. Decide what consistency looks like for you.
   Not for the algorithm. Not for your favorite influencer. For you. Is it weekly? Biweekly? A season of 8 episodes? Choose a rhythm that honors your current life and your long-term vision.
   

4. Pick your launch date—and protect it.
   That’s the moment your message moves from “someday” to “on its way.”
   

This isn’t about rushing. It’s about starting.
Because you can’t scale a show that doesn’t exist.

Waiting for clarity before you take action? That’s the trap.
Clarity doesn’t show up in the waiting room—it meets you on the move.

You want the truth? The first episode won’t be perfect.
Neither will the second.
But with each rep, your voice gets clearer. Your message gets tighter. Your confidence grows.

That polished version of you you’re chasing? She’s on the other side of doing.

Even Moses didn’t get the full plan—he got a command, took the step, and trusted clarity would meet him on the way.

So stop stalling. Stop tweaking.
Press record. Post the reel. Publish the blog.

You don’t need clarity to begin.
You need guts to go.

1. This movement isn’t just about my voice—it’s about ours.

   If this newsletter spoke to you, forward it to a fellow visionary. Let’s grow together.

2. And if you haven’t grabbed the Time-Saving Podcast Playbook yet, it’s my free gift to help you reclaim your time, simplify your strategy, and finally show up with confidence. twopecansandapeach.com/playbook

If you’ve been waiting for clarity, confidence, or the “right time” to start showing up, this is your sign. The clarity you’re craving is on the other side of action. Press record. Hit publish. Take the next step, even if your voice shakes. The journey isn’t about being ready—it’s about being willing.

You’re already in motion. Keep going. The momentum will meet you.

Until next time,
Shani Fay 💛